What makes pepsi brown

Caramel color is a commonly used food coloring, and is listed on the Coca Cola label. Also, the Coca Cola drink has an interesting history, with a lot of true and not so true stories about how it came to be.

There is a common myth that the first Coca Cola was green. But, this has been shown to be false, according to the official Coca Cola website of Ireland. The kola nut is native to tropical rainforests of Africa, which contains caffeine, and is used as an ingredient in beverages. As you may be aware there are many different brands of cola drinks, and according to Wikipedia , the term cola has derived the name of the kola nut. The kola nut has a red brown color, and in my opinion was the inspiration behind the choice of color for the drink — a browny red — and the distinctly red label.

This was chosen so that it fits with the name Coca Cola, meaning a cola drink that is made using kola nut extract but with a catchy first part of the brand name. The exact recipe for Coca Cola is a closely guarded secret, for competitive reasons, and it is possible that it could contain red dye. On the label Coca Cola lists caramel coloring as one of their ingredients and is likely what gives Coca Cola its color.

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Check this box if you wish to have a copy mailed to you. These brands of soft drinks all contained varying levels of 4-MeI.

What we found While our study was not large enough to recommend one brand over another, both rounds of testing found that the level of 4-MeI in the samples of Pepsi One and Malta Goya purchased in both locations exceeded 29 micrograms per can or bottle. What Consumer Reports is doing Based on our results, Consumers Union, the policy and action arm of Consumer Reports, is taking several actions.

To avoid 4-MeI, check ingredient lists for "caramel color" or "artificial color. Choose from cars, safety, health, and more! Levels above that in a serving of food or beverage may be required to bear a warning notice.

While federal law bans food additives that cause any number of cancers, the FDA has an exception for contaminants of food additives, for which it tolerates a lifetime risk of one cancer in one million people. But even those levels pose a cancer risk of seven in one million—seven times greater than what FDA allows.

The lower levels in those three samples indicate that it is possible to lower, if not eliminate, the amount of 4-MI. Pepsi told CSPI that it has switched to a coloring in California that contains much less 4-MI and plans to do the same in the rest of the country. The problem is nobody is going to retry it. And they were right. The company launched Tab Clear in what chief marketing officer Sergio Zyma described as a mutual destruction effort to fail -- and take Crystal Pepsi down with it. He hoped to kill it off by confusing shoppers into thinking it was a diet drink.

Whether or not the scheme actually worked, not many people tried Crystal Pepsi twice. It's really gross! More serious dilemmas soon began to bubble up. As he predicted, ultraviolet rays caused the soda to spoil.

Reports began pouring into Pepsi headquarters from customers saying the stuff tasted strange, according to Kumar. Ultimately, Novak has some regrets. Kumar has a different take: Crystal Pepsi is still lodged in the minds of Americans, and that means the company did something right.